HOW TO START A SMALL CLOTHING BUSINESS FROM HOME

Starting a clothing business at home doesn’t require a trailer load of work.  What you desire and intend to achieve with your brand is possible with few consistent smart moves. 

 The market already has a lot of people selling just like you desire to sell too, what makes you stand out is how creative and productive you are with what you have and where you are. 

To stand out in the midst of the competition that comes with the fashion world whether you are starting as a fashion designer or you want to affiliate yourself with existing brands to sell, you have to come up with compelling steps that will sustain and get you through and here’s a step-by-step guide to help you get started:

1.  DEFINE YOUR BRAND 

Your number one priority when you want to start a clothing line is to identify your niche, target audience, and unique selling proposition. This will help you focus on what you should do and the steps that you need to take to achieve your target. Remember that there is competition out there, but knowing your audience and your unique selling proposition will help you get the required results. African Things official website gives you a clear definition of a brand that knows it’s audience.

2. DEVELOP YOUR DESIGNS 

Write your ideas, create prototypes, and refine your designs. Let your created designs speak for themselves and ensure whatever design you create can accommodate the needs of your target audience. Or another way you can go about this is to affiliate with an already existing brand like African Things and get their products like the Adire shirts, hoodies and other available designs to add to your collections to sell. Get a Branded Plan Organizer for detailing your goals.

3. CREATE YOUR BUSINESS PLAN

Put into writing a detailed outline of your goals, the steps you intend to take to achieve them, your marketing strategies, pricing, and financial projections. Gain is important, partner with brands like the reputable African Things for awesome wholesale discounts of you intend to retail.

4. CHOOSE YOUR MATERIALS 

Select fabrics, threads, and other materials that fit your brand’s theme and aesthetic. You can order quality already made products from African Things to sell and make good money.

5. SET UP YOUR WORK SPACE

Selling clothes at home doesn’t mean one can’t have a dedicated space that serves as a business place to advertise and sell the products available. Create a dedicated area for designing, cutting, sewing, and selling beautiful pieces from African Things.

6. START SMALL 

You have taken some steps to achieve your target already and now you are ready to make visible what you have to your audience. Begin with a limited collection, display the pieces you ordered from African Things, or a few signature pieces of your own. Be bold, consistent and relentless about the publicity of your clothing.

7.  OUTSOURCE SUPPLIERS & DESIGNERS

African Things has the potential to serve as both a supplier and designer for your clothing line by leveraging its unique value propositions in the following ways:

SUPPLIER ROLE :

 African Things can provide high-quality, culturally inspired materials and ready-made clothing for brands. They already specialize in African-inspired products, giving them access to:

FABRIC SOURCING: African Things can supply authentic African textiles like Ankara, Kente, or Batik. These fabrics are known for their vibrant colors and intricate designs, which would appeal to a clothing line looking to incorporate African aesthetics.

PRODUCTION CAPACITY: With their existing infrastructure, African Things can serve as a manufacturer for bulk orders. 

 ETHICAL SOURCING: Their emphasis on sustainability and supporting local African artisans can be attractive to clothing lines focused on fair trade and ethical practices.

2. DESIGNER ROLE :

 African Things can also collaborate as a designer, bringing unique, traditional African styles and modern influences to another clothing line:

DESIGN COLLABORATION:  African Things can work with the partner brand’s design team to create exclusive collections that fuse modern fashion trends with traditional African design elements.

8. BUILD YOUR BRAND ONLINE 

Use marketing strategies like influencer partnerships, advertising, social media accounts to run ads, and engage with your audience to gather traffic and get to a wider audience. Get a WhatsApp Business store line and direct the potential customers traffic from your social media handles into your direct contact list so you can always post new products on your status for them to see.