Whether you want to use drop shipping, affiliate marketing, or a simple reseller model, the possibilities are endless. Here’s how you can start an online business from home for free using products from African Things.
Why African Things?
African Things is an online store that specializes in African-inspired products ranging from fashion accessories to home decor, gift items, and more.
The products are not only aesthetically appealing but are also rooted in African heritage, which can be a selling point for customers interested in ethical, handmade, or authentic African goods. Whether you’re targeting a niche market like African fashion or the broader market of home decor enthusiasts, African Things offers an excellent product range to build your business around.
Step 1: Choose Your Business Model
Here are some options that you can consider:
1. Affiliate Marketing: One of the easiest ways to start a business without capital is through affiliate marketing. African Things may offer an affiliate program, or you could reach out to them to discuss a partnership.
With affiliate marketing, you can promote their products on your blog, social media, or email newsletters. Each time someone makes a purchase through your unique affiliate link, you’ll earn a commission.
2. Dropshipping: If you’re interested in managing an online store without dealing with inventory, dropshipping is another option. You can create your online store on platforms like Shopify, WooCommerce, WhatsApp Business or Etsy and list African Things products in your catalogs.
When a customer places an order, you’ll purchase the product from African Things, who will then ship it directly to the customer. This model requires minimal startup costs since you don’t have to buy inventory in bulk, making it a great way to test different products.
3. Reselling via Marketplaces: Another option is reselling African Things products on online marketplaces such as eBay, Etsy, or Amazon.
This is a cost-effective way to reach a large customer base without investing in building an expensive e-commerce site.
Step 2: Build an Online Presence
Once you’ve chosen your business model, the next step is to build an online presence. This doesn’t require a big budget; in fact, you can do this for free. Here’s how:
Social Media Marketing: Create business pages on social media platforms like Instagram, Facebook, and Pinterest. These platforms are particularly suited for visually appealing products like those from African Things.
Share high-quality images of the products, create engaging content, and use relevant hashtags to reach a broader audience.
– Start a Blog or Website: If you’re going the affiliate marketing route, starting a free blog using platforms like WordPress or Blogger can be a great way to promote products from African Things.
You can write product reviews, create gift guides, or share lifestyle content that aligns with the African aesthetic.
– Email Marketing: Build an email list by offering value to your audience. You can provide newsletters, exclusive deals, or free resources in exchange for email signups.
Email marketing allows you to keep in touch with potential customers, share new products from African Things and offer special promotions to encourage conversions.
Step 3: Market Your Business for Free
Here are some effective free marketing strategies:
– Content Marketing: Create valuable, engaging content around the products you’re selling. You can make videos demonstrating how to use certain products, write blog posts about African fashion trends, or create gift guides featuring products from African Things .
– Collaborate with Influencers: Reach out to micro-influencers who are passionate about African culture, sustainability, or ethical fashion.
In exchange for free products or commission through affiliate links, these influencers can promote African Things products to their audience.
– Leverage Online Communities: Join online forums, Facebook groups, and Reddit communities that are interested in African culture, fashion, and home decor.
Be active in discussions and share products when appropriate, but always focus on providing value first before promoting.
Conclusion
Starting an online business from home for free is a viable option, especially with the wide range of products offered by African Things.